As the lead designer, I spearheaded the design of the New Home Screen, incorporating Quick Bet Windows and enhancing our Design Systems to meet WCAG 3.0 standards. I also supported the new feature's transition into the build stage, ensuring the accurate implementation of the design vision.

Current activated users often experience frustrating delays and complexities when attempting to place bets quickly. The existing interface for placing bets is not optimized for speed and ease of use, leading to user frustration and potential loss of valuable betting opportunities.
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So it is essential to enable faster betting for activated bettors to place bets immediately on the Homepage. Help them to discover valuable betting opportunities, enhancing their overall betting experience and satisfaction.

The Quick Betting Experience was released in November 2022 as part of the 1.3.4 Version on Android and iOS platforms. This update enhanced the user experience by making the betting process more intuitive and streamlined, featuring clear, transparent processes and instant real-time feedback.

This project's design phase spanned a total of 6 weeks. In the early stages of the project, I worked closely with the PM to understand user pain points in the betting experience. Reviewing UX research, support tickets, and the current user flow, I identified key issues: users struggled with navigation and making quick, informed bets, leading to frustration and missed opportunities. This highlighted clear opportunities to streamline the process, improve real-time feedback, and enhance navigation for a more confident and efficient user experience.

The most challenging aspect of this project is developing the quick bet module (sub nav, bet cards and bet slips), how could I achieve a balance between making the betting process fast and ensuring that it remains clear and intuitive for users?

Through the design audit for the old betting experience, I found that the homepage was just a betting entry point, it couldn't identify people's problems or make betting choices. So I rebuild the Homepage IA Structure with design principles to highlight key information to help me define the quick bet module.

Based on the user feedback in the first round test, the old sub-nav has low discoverability issues due to the large amount of information on the homepage. After the competitive analysis with Product Manager, we discussed various options and landed on this Pills Design.

Through the assumption review, I locked the essential information to place a quick bet, with that critical information I developed 2 iterations for the quick bet card.  See pros and cons

In a start-up environment where time is money, I was given full control by my supervisor to push the project forward. This required extensive communication with multiple domain teams to quickly learn their context, secure buy-in, and obtain sign-offs.

Despite working with lovely people, conflicts inevitably arose, particularly regarding legacy design and code. However, I believe that advocating for the best user experience is crucial for long-term product success, even if it means facing short-term challenges. Through collaboration and persistence, we laid a strong foundation for our product's future.

If you’d like to hear more about my design story and what I have learned, I’d be happy to share during the presentation.
To the moon!

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